Beautifully Efficient Design

Freemote focused on creating small e-commerce websites on Shopify, prioritizing webpage flow, consistent themes, and efficient project completion. The website highlighted causal wear and was geared toward a younger more trendy audience - men and women.
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The project was created on January 2022 - partnered with Freemote for the 1 week project. The website uses public platforms like Instagram, Facebook, Twitter, etc. to draw its audience .

002 Website

Architecture

Diagram

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gOAL - uSER RELATION

1.) Adding reviews to the web's home page, allows the user to feel as though there is a safety net. Research shows that 95% of users rely on reviews - Flavio Lamenza.

2.) Publishing a full outfit, then dissecting the pieces, guides the users to multiple products. This idea was included in the homepage.

• Using the A/B testing allowed us to compare two different outfits. We used the outfit that was more likely to be added to the user's cart.

3.) The home page uses the same model throughout - improving the consistency and symmetry throughout the webpage.
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• Focusing on the symmetry of a page, allows the user to feel more comfortable in exploring the platform.

Problem : Items that are a couple of weeks
from going out of season, need more views.

Solution: Suggesting google analytics to
research click and search history. As
well as heat mapping to track user activity.

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Beautifully Efficient Design

Problem : Items that are a couple of weeks from going out of season, need more views. Solution: Suggesting google analytics to research click and search history. As well as heat mapping to track user activity.‍

Problem : Items that are a couple of weeks
from going out of season, need more views.

Solution: Suggesting google analytics to
research click and search history. As
well as heat mapping to track user activity.

‍